Privacy Policy
Last updated: 7 March 2026
1. Introduction
Range Rover Finance (“we”, “us”, “our”) is committed to protecting your personal data. This privacy policy explains how we collect, use, store and share your personal information when you use our website at rangeroverfinance.co.uk (the “Site”).
We comply with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations 2003 (PECR).
2. Data Controller
Range Rover Finance is the data controller responsible for your personal data. If you have any questions about this policy or our data practices, you can contact us at:
- Email: privacy@rangeroverfinance.co.uk
- Post: Range Rover Finance, [Registered Address]
3. What Data We Collect
We may collect and process the following categories of personal data:
3.1 Information you provide directly
- Email address (if you contact us)
- Any information you include in correspondence with us
3.2 Information collected automatically
- IP address
- Browser type and version
- Operating system
- Referring website
- Pages visited and time spent on the Site
- Device type and screen resolution
- Cookie identifiers (see Section 8)
4. How We Use Your Data
We use your data for the following purposes:
- To respond to any enquiries or correspondence you send us
- To improve our website, tools and content
- To analyse usage patterns and optimise user experience
- To comply with legal obligations
5. Legal Basis for Processing
We process your personal data on the following legal bases:
- Consent: When you contact us, you consent to us processing your data for the purposes described. You may withdraw consent at any time.
- Legitimate interests: We have a legitimate interest in analysing Site usage to improve our content and tools, provided this does not override your rights and freedoms.
- Legal obligation: We may process data where required by law.
6. Third-Party Sharing
We may share your personal data with the following categories of third parties:
- Analytics providers: We use analytics services (such as Google Analytics) to understand how visitors use our Site. These services may collect data through cookies and similar technologies.
- Hosting and technology providers: Our website is hosted by third-party providers who process data on our behalf under data processing agreements.
We do not sell your personal data to third parties. We do not share your data with any party for marketing purposes without your explicit consent.
7. Data Retention
We retain your personal data for the following periods:
- Correspondence data: 12 months from the date of your last interaction with us
- Analytics data: 26 months (in line with Google Analytics default retention)
- Cookie consent records: 12 months from the date consent was given
After the applicable retention period, your data is securely deleted or anonymised. You may request earlier deletion at any time (see Section 9).
8. Cookies
Our Site uses cookies and similar technologies. Cookies are small text files placed on your device when you visit the Site.
8.1 Essential cookies
These cookies are necessary for the Site to function and cannot be switched off. They are typically set in response to actions you take, such as setting your privacy preferences or filling in forms.
8.2 Analytics cookies
These cookies allow us to count visits and traffic sources so we can measure and improve Site performance. They help us understand which pages are most popular and how visitors navigate the Site. All information collected is aggregated and anonymous.
8.3 Managing cookies
You can control and manage cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of the Site. For more information about cookies, visit www.allaboutcookies.org.
9. Your Rights
Under UK GDPR, you have the following rights regarding your personal data:
- Right of access: You may request a copy of the personal data we hold about you.
- Right to rectification: You may request that we correct any inaccurate or incomplete data.
- Right to erasure: You may request that we delete your personal data, subject to any legal obligations we may have to retain it.
- Right to restrict processing: You may request that we restrict the processing of your data in certain circumstances.
- Right to data portability: You may request that we provide your data in a structured, commonly used, machine-readable format.
- Right to object: You may object to processing based on legitimate interests or for direct marketing purposes.
- Right to withdraw consent: Where processing is based on consent, you may withdraw that consent at any time without affecting the lawfulness of processing carried out before withdrawal.
To exercise any of these rights, please contact us at privacy@rangeroverfinance.co.uk. We will respond to your request within one month.
10. Data Security
We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure or destruction. These measures include encryption of data in transit (SSL/TLS), access controls, and regular security reviews. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.
11. International Transfers
Your data is primarily processed within the United Kingdom. Where data is transferred outside the UK (for example, to analytics providers based in the United States), we ensure appropriate safeguards are in place, such as Standard Contractual Clauses or adequacy decisions recognised by the UK government.
12. Children's Privacy
Our Site and services are not directed at individuals under the age of 18. We do not knowingly collect personal data from children. If you believe a child has provided us with personal data, please contact us and we will take steps to delete it.
13. Complaints
If you are unhappy with how we have handled your personal data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO):
- Website: ico.org.uk
- Telephone: 0303 123 1113
14. Changes to This Policy
We may update this privacy policy from time to time to reflect changes in our practices or applicable law. Any changes will be posted on this page with an updated “last updated” date. We encourage you to review this policy periodically.